Previous Work
Below are samples of recent work and projects from previous experiences utilizing my skills in social media, marketing, publishing, research, and copy.
Promoting The Annals of Thoracic Surgery with Social Media Outreach
As an Editorial Assistant, I assisted with generating, editing, and publishing daily content to promote The Annals of Thoracic Surgery (official journal of the Society of Thoracic Surgeons) on Twitter @annalsthorsurg. By engaging with authors, associations, and institutions of the thoracic surgery community via social media, we generated over 1,900 new followers.
Monthly Copy for STS Weekly - CME Article Promotion
Every month I collaborated with the Marketing and Communications department to create, edit, and publish copy promoting Continuing Medical Education (CME) activities in STS Weekly (weekly newsletter of The Society of Thoracic Surgeons). CME activities allow STS members to earn AMA PRA Category 1 Credit™ through The Annals of Thoracic Surgery. Every month we featured 1 of the 4 CME activities in STS Weekly to increase participant usage.
Data Analysis: Increased CME Participation and Users
The number of CME users increased by 63% between 2016-2017 as a result of promoting articles from The Annals of Thoracic Surgery through social media and marketing CME activities with monthly email campaigns.
As of June 2018, the total number of users nearly tops 2016.
